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Aistė G. May 7, 2025
Community Announcement
Last active in the past 7 days
Last active in the past 7 days
In finance, trust is earned in milliseconds.
0.05 to be exact. That’s all it takes for someone to decide if your brand feels credible.

We’ve seen this firsthand, working with fintech teams around the world. In today’s digital space, if your brand doesn’t feel trustworthy, you’re not even in the running.

Trust is built strategically: clear, intentional design, applied with consistency, aligned messaging, and a product that delivers.

That’s the baseline. Anything less, and the brand isn’t doing its job.

I wrote this article after another conversation with a fintech team struggling to grow. The product was strong, but the brand wasn’t doing the bare minimum. This article breaks down why consistency isn’t just a detail in fintech. It’s the foundation.

https://fintechbranding.studio/fintech-trust-through-brand-consistency

Trust in Fintech: Why Brand Becomes the First Decision

Fintech branding: a good brand wins customer trust in the first 50 milliseconds, long before features or pricing can sway decisions.

 
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Osten J. May 5, 2025
Events
Last active over 7 days
Last active over 7 days
Welcome to a new Monday Club!

Once again, we are hosting an interesting event at the fabulous event space of the Swedish-American Chamber of Commerce in Midtown East.

Topic: Consequences of Trump's tariff policy
Speakers:
• Rebecca Patterson, former Chief Investment Strategist at Bridgewater Associates and Senior Fellow at the Council on Foreign Relations
• Tara Hariharan, MD and Head of Global Macro Research at NWI Management LP

Time: May 12th, 5.30pm - 8pm.
Location: Swedish-American Chamber of Commerce, 900 3rd avenue, 29th floor, New York (by 53rd street)
There will be some food, beer and wine.

Please sign up here or on the Global Growth link below:
https://www.eventbrite.com/e/1342766594029?aff=oddtdtcreator
Welcome!

Event organized and sponsored by Global Growth Advisory Group LLC
www.globegrow.com
 
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Viktoria S. Apr 30, 2025
Knowledge Share
Last active over 7 days
Last active over 7 days
When a Citizenship Scheme Collides with Payment Reality

The EU Court just ruled Malta’s citizenship-for-investment scheme illegal, and we just have to wait and see if every client file tied to a Maltese setup now has to be re-checked again.
This change will definitely have an effect on how international clients structure their operations, how banks respond to nationality claims in the future, and how onboarding logic needs to be written going forward.
All banks and payment providers now have to be brought up to date, their risk profiles need to be reviewed, and the old thinking that allowed these clients through without proper checks must be replaced with a more serious and current approach.
What was once a fast track can now raise red flags. If your account, SEPA access, or license was built on this structure, you could be in trouble.

Read my article for more information: https://www.linkedin.com/pulse/when-citizenship-scheme-collides-payment-reality-viktoria-soltesz-pfu8e/

When a Citizenship Scheme Collides with Payment Reality

Malta’s golden passport programme is now ruled incompatible with EU law. The European Commission took Malta to court in 2022, arguing that the sche...

 
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