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In finance, trust is earned in milliseconds.
0.05 to be exact. That’s all it takes for someone to decide if your brand feels credible.
We’ve seen this firsthand, working with fintech teams around the world. In today’s digital space, if your brand doesn’t feel trustworthy, you’re not even in the running.
Trust is built strategically: clear, intentional design, applied with consistency, aligned messaging, and a product that delivers.
That’s the baseline. Anything less, and the brand isn’t doing its job.
I wrote this article after another conversation with a fintech team struggling to grow. The product was strong, but the brand wasn’t doing the bare minimum. This article breaks down why consistency isn’t just a detail in fintech. It’s the foundation.
https://fintechbranding.studio/fintech-trust-through-brand-consistency
0.05 to be exact. That’s all it takes for someone to decide if your brand feels credible.
We’ve seen this firsthand, working with fintech teams around the world. In today’s digital space, if your brand doesn’t feel trustworthy, you’re not even in the running.
Trust is built strategically: clear, intentional design, applied with consistency, aligned messaging, and a product that delivers.
That’s the baseline. Anything less, and the brand isn’t doing its job.
I wrote this article after another conversation with a fintech team struggling to grow. The product was strong, but the brand wasn’t doing the bare minimum. This article breaks down why consistency isn’t just a detail in fintech. It’s the foundation.
https://fintechbranding.studio/fintech-trust-through-brand-consistency

Trust in Fintech: Why Brand Becomes the First Decision
Fintech branding: a good brand wins customer trust in the first 50 milliseconds, long before features or pricing can sway decisions.
Welcome to a new Monday Club!
Once again, we are hosting an interesting event at the fabulous event space of the Swedish-American Chamber of Commerce in Midtown East.
Topic: Consequences of Trump's tariff policy
Speakers:
• Rebecca Patterson, former Chief Investment Strategist at Bridgewater Associates and Senior Fellow at the Council on Foreign Relations
• Tara Hariharan, MD and Head of Global Macro Research at NWI Management LP
Time: May 12th, 5.30pm - 8pm.
Location: Swedish-American Chamber of Commerce, 900 3rd avenue, 29th floor, New York (by 53rd street)
There will be some food, beer and wine.
Please sign up here or on the Global Growth link below:
https://www.eventbrite.com/e/1342766594029?aff=oddtdtcreator
Welcome!
Event organized and sponsored by Global Growth Advisory Group LLC
www.globegrow.com
Once again, we are hosting an interesting event at the fabulous event space of the Swedish-American Chamber of Commerce in Midtown East.
Topic: Consequences of Trump's tariff policy
Speakers:
• Rebecca Patterson, former Chief Investment Strategist at Bridgewater Associates and Senior Fellow at the Council on Foreign Relations
• Tara Hariharan, MD and Head of Global Macro Research at NWI Management LP
Time: May 12th, 5.30pm - 8pm.
Location: Swedish-American Chamber of Commerce, 900 3rd avenue, 29th floor, New York (by 53rd street)
There will be some food, beer and wine.
Please sign up here or on the Global Growth link below:
https://www.eventbrite.com/e/1342766594029?aff=oddtdtcreator
Welcome!
Event organized and sponsored by Global Growth Advisory Group LLC
www.globegrow.com
When a Citizenship Scheme Collides with Payment Reality
The EU Court just ruled Malta’s citizenship-for-investment scheme illegal, and we just have to wait and see if every client file tied to a Maltese setup now has to be re-checked again.
This change will definitely have an effect on how international clients structure their operations, how banks respond to nationality claims in the future, and how onboarding logic needs to be written going forward.
All banks and payment providers now have to be brought up to date, their risk profiles need to be reviewed, and the old thinking that allowed these clients through without proper checks must be replaced with a more serious and current approach.
What was once a fast track can now raise red flags. If your account, SEPA access, or license was built on this structure, you could be in trouble.
Read my article for more information: https://www.linkedin.com/pulse/when-citizenship-scheme-collides-payment-reality-viktoria-soltesz-pfu8e/
The EU Court just ruled Malta’s citizenship-for-investment scheme illegal, and we just have to wait and see if every client file tied to a Maltese setup now has to be re-checked again.
This change will definitely have an effect on how international clients structure their operations, how banks respond to nationality claims in the future, and how onboarding logic needs to be written going forward.
All banks and payment providers now have to be brought up to date, their risk profiles need to be reviewed, and the old thinking that allowed these clients through without proper checks must be replaced with a more serious and current approach.
What was once a fast track can now raise red flags. If your account, SEPA access, or license was built on this structure, you could be in trouble.
Read my article for more information: https://www.linkedin.com/pulse/when-citizenship-scheme-collides-payment-reality-viktoria-soltesz-pfu8e/

When a Citizenship Scheme Collides with Payment Reality
Malta’s golden passport programme is now ruled incompatible with EU law. The European Commission took Malta to court in 2022, arguing that the sche...
Trending Updates
Master C.
Jan 8, 2023

We are looking for the best of the best from our members to join our Premier Master Enabler Program. Focusing right now on International Expansion and New Market Entry professionals for Europe, Latin America, and the USA. Interested in learning more message Master Connector here or email - masterenabler@fintechconnector.com
1 comment
Master C.
Aug 9, 2022

Meet our FinTech Connector Switzerland Cruise sponsors on September 9th in Zurich.
Lloyd's & Partners (VIP Gold Sponsor) and VISA Europe (Premier Sponsor).
We want to thank Lucas T. Landolt (Lloyd's & Partners), Adrian Burgi (Lloyd's & Partners) and Santosh Ritter (VISA) for your support and we look forward to meeting you in Zurich.
There is still time to RSVP for our premier event of the year - https://www.eventbrite.com/e/fintech-connector-switzerland-networking-lunch-cruise-vip-dinner-registration-239437362597
Thank you Fabian Lehner for organizing this event for our FinTech Connector members and partners.
#FinTechConnector #Switzerland #Zurich #Event
Lloyd's & Partners (VIP Gold Sponsor) and VISA Europe (Premier Sponsor).
We want to thank Lucas T. Landolt (Lloyd's & Partners), Adrian Burgi (Lloyd's & Partners) and Santosh Ritter (VISA) for your support and we look forward to meeting you in Zurich.
There is still time to RSVP for our premier event of the year - https://www.eventbrite.com/e/fintech-connector-switzerland-networking-lunch-cruise-vip-dinner-registration-239437362597
Thank you Fabian Lehner for organizing this event for our FinTech Connector members and partners.
#FinTechConnector #Switzerland #Zurich #Event

5 comments
Master C.
Jun 17, 2022

As the global economic environment is shifting, now more than ever partnering with the right organizations to increase business opportunities, focus on revenue growth, and drive innovation is critically important.
We can help you on your fintech and innovation journey.
Click on the link to learn more and let's jump on a call to discuss your business objective - https://www.fintechconnector.com/organizations
#FinTechConnector #Innovation #Partnerships #BusinessDevelopment
We can help you on your fintech and innovation journey.
Click on the link to learn more and let's jump on a call to discuss your business objective - https://www.fintechconnector.com/organizations
#FinTechConnector #Innovation #Partnerships #BusinessDevelopment

3 comments
Angel L.
Jan 11, 2023

I wrote an article that highlights the opportunities and challenges of digital transformation in banking and covers points on having a well-thought-out plan, organizational culture, and how to get started with partners that have done it already.
Click to read the article - https://www.fintechconnector.com/blog-actual/2023/1/9/innovating-banks-start-with-a-digital-transformation-plan
Sharing with our Financial Service Automators - Vikas Bansal Erik Gillet Darrell Wright Luisa Franco Batu Sat Simon Weifenbach Les Riedl Andy Lin Jenna Chamra Craig Schwartz Robert Lacoursière Michael Montecuollo Jonathan Blessing Christin Nagel Shweta Mahajan Michael Young Martina Rousseau Ridham Modi Trena Blair Jen Gonzalez Carlos M. Mendes
Click to read the article - https://www.fintechconnector.com/blog-actual/2023/1/9/innovating-banks-start-with-a-digital-transformation-plan
Sharing with our Financial Service Automators - Vikas Bansal Erik Gillet Darrell Wright Luisa Franco Batu Sat Simon Weifenbach Les Riedl Andy Lin Jenna Chamra Craig Schwartz Robert Lacoursière Michael Montecuollo Jonathan Blessing Christin Nagel Shweta Mahajan Michael Young Martina Rousseau Ridham Modi Trena Blair Jen Gonzalez Carlos M. Mendes

3 comments
Stephen W.
Mar 18, 2022

See our recent WealthTech 2022 report for a range of viewpoints and thinking on the main trends for WealthTech in 2021/2022.
https://www.thewealthmosaic.com/vendors/the-wealth-mosaic/news/wealthtech-2022-is-live/
This is one of an expanding number of reports we've created at The Wealth Mosaic on technology in wealth management. Next up is our second ESG report, then our second Blockchain & DLT report, then our first US RIA WealthTech report.
https://www.thewealthmosaic.com/vendors/the-wealth-mosaic/news/wealthtech-2022-is-live/
This is one of an expanding number of reports we've created at The Wealth Mosaic on technology in wealth management. Next up is our second ESG report, then our second Blockchain & DLT report, then our first US RIA WealthTech report.
4 comments
Luisa F.
Mar 7, 2024

Hello Fintech Connector Community! I have a bank client looking for fintechs that are interested in bank sponsorship. If you're in the market for a bank sponsor, please message me.
6 comments
Angel L.
Apr 17, 2022

Another powerful report from FIS on global payments. This is a 156-report that gives you global payments trends, key insights, and other important ecosystem information.
The payments space continues to evolve with super apps, CBDCs, embedded finance, evolution of real-time payments, banking the unbanked, and more...
Check out the report and use it as a reference guide for what's happening and what's coming in payments.
I want to thank Ahmed Refaie Abdo from DSRPTD in the UAE for sharing it with me.
What are your thoughts? Steven Wasserman, Mario Cohen, Jaroslaw Sarwa, Angel Lorente, Carlos M. Mendes , Fabian Lehner , Elena Kozhemyakina , Jaroslaw Sarwa , Adam Ull , Sefa Bicer , Shafique Ibrahim
#fintechconnector #fintech #financialservices #innovation #payments #CBDC #cryptocurrency
The payments space continues to evolve with super apps, CBDCs, embedded finance, evolution of real-time payments, banking the unbanked, and more...
Check out the report and use it as a reference guide for what's happening and what's coming in payments.
I want to thank Ahmed Refaie Abdo from DSRPTD in the UAE for sharing it with me.
What are your thoughts? Steven Wasserman, Mario Cohen, Jaroslaw Sarwa, Angel Lorente, Carlos M. Mendes , Fabian Lehner , Elena Kozhemyakina , Jaroslaw Sarwa , Adam Ull , Sefa Bicer , Shafique Ibrahim
#fintechconnector #fintech #financialservices #innovation #payments #CBDC #cryptocurrency
5 comments
Master C.
Oct 5, 2022

Great seeing our Mexico Community Partner Sofia Gamboa on El Financiero Factor Fintec speaking with Sergio Loredo about fintech in Mexico.
Watch the interview here - https://www.elfinanciero.com.mx/video/tv/factor-fintech/2022/10/01/entrevista-con-sofia-gamboa-de-fintech-connector-por-sergio-loredo-factor-fintec-4-t4/
NOTE: The interview is in Spanish.
Watch the interview here - https://www.elfinanciero.com.mx/video/tv/factor-fintech/2022/10/01/entrevista-con-sofia-gamboa-de-fintech-connector-por-sergio-loredo-factor-fintec-4-t4/
NOTE: The interview is in Spanish.
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5 comments
Master C.
May 13, 2022

SWITZERLAND IS CALLING ALL FINTECH CONNECTOR MEMBERS...
Join us in Zurich in September for a networking lunch cruise around Lake Zurich.
RSVP today and meet members from over 10+ countries in one of the most beautiful cities in Europe.
Here is the link - https://www.eventbrite.com/e/fintech-connector-switzerland-networking-lunch-cruise-vip-dinner-registration-239437362597
#FinTechConnector #Community #Zurich #Events
Join us in Zurich in September for a networking lunch cruise around Lake Zurich.
RSVP today and meet members from over 10+ countries in one of the most beautiful cities in Europe.
Here is the link - https://www.eventbrite.com/e/fintech-connector-switzerland-networking-lunch-cruise-vip-dinner-registration-239437362597
#FinTechConnector #Community #Zurich #Events

2 comments
Angel L.
Nov 11, 2022

Great to see how we have come a long way since our Meet Ups at Hurley's in NYC to now travelling the world to connect people, opportunities, and capital. Looking forward to our 2023 FinTech Connector events being announced shortly.
Hope to have many of our members joining us on our Innovation Days, Cruises, and VIP Member Dinners.
Thanks to our Community Partners Fabian Lehner Jaroslaw Sarwa Elena Kozhemyakina Shmuel Ben Tovim Mario Cohen Narayanan Ganapathy Meriem Yacoubi Varsenia Stoyanova Aleksandra Ossowska Alfonso Ballesteros Ryohei Uetani Sofia Gamboa Vikas Bansal Shaul Lifshitz
Hope to have many of our members joining us on our Innovation Days, Cruises, and VIP Member Dinners.
Thanks to our Community Partners Fabian Lehner Jaroslaw Sarwa Elena Kozhemyakina Shmuel Ben Tovim Mario Cohen Narayanan Ganapathy Meriem Yacoubi Varsenia Stoyanova Aleksandra Ossowska Alfonso Ballesteros Ryohei Uetani Sofia Gamboa Vikas Bansal Shaul Lifshitz

1 comment