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May 7, 2025
In finance, trust is earned in milliseconds.
0.05 to be exact. That’s all it takes for someone to decide if your brand feels credible.
We’ve seen this firsthand, working with fintech teams around the world. In today’s digital space, if your brand doesn’t feel trustworthy, you’re not even in the running.
Trust is built strategically: clear, intentional design, applied with consistency, aligned messaging, and a product that delivers.
That’s the baseline. Anything less, and the brand isn’t doing its job.
I wrote this article after another conversation with a fintech team struggling to grow. The product was strong, but the brand wasn’t doing the bare minimum. This article breaks down why consistency isn’t just a detail in fintech. It’s the foundation.
https://fintechbranding.studio/fintech-trust-through-brand-consistency
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May 5, 2025
Welcome to a new Monday Club!
Once again, we are hosting an interesting event at the fabulous event space of the Swedish-American Chamber of Commerce in Midtown East.
Topic: Consequences of Trump's tariff policy
Speakers:
• Rebecca Patterson, former Chief Investment Strategist at Bridgewater Associates and Senior Fellow at the Council on Foreign Relations
• Tara Hariharan, MD and Head of Global Macro Research at NWI Management LP
Time: May 12th, 5.30pm - 8pm.
Location: Swedish-American Chamber of Commerce, 900 3rd avenue, 29th floor, New York (by 53rd street)
There will be some food, beer and wine.
Please sign up here or on the Global Growth link below:
https://www.eventbrite.com/e/1342766594029?aff=oddtdtcreator
Welcome!
Event organized and sponsored by Global Growth Advisory Group LLC
www.globegrow.com
Upvoted by Osten
Upvoted by 1
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Apr 30, 2025
When a Citizenship Scheme Collides with Payment Reality
The EU Court just ruled Malta’s citizenship-for-investment scheme illegal, and we just have to wait and see if every client file tied to a Maltese setup now has to be re-checked again.
This change will definitely have an effect on how international clients structure their operations, how banks respond to nationality claims in the future, and how onboarding logic needs to be written going forward.
All banks and payment providers now have to be brought up to date, their risk profiles need to be reviewed, and the old thinking that allowed these clients through without proper checks must be replaced with a more serious and current approach.
What was once a fast track can now raise red flags. If your account, SEPA access, or license was built on this structure, you could be in trouble.
Read my article for more information: https://www.linkedin.com/pulse/when-citizenship-scheme-collides-payment-reality-viktoria-soltesz-pfu8e/
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Apr 30, 2025
When a Citizenship Scheme Collides with Payment Reality
The EU Court just ruled Malta’s citizenship-for-investment scheme illegal, and we just have to wait and see if every client file tied to a Maltese setup now has to be re-checked again.
This change will definitely have an effect on how international clients structure their operations, how banks respond to nationality claims in the future, and how onboarding logic needs to be written going forward.
All banks and payment providers now have to be brought up to date, their risk profiles need to be reviewed, and the old thinking that allowed these clients through without proper checks must be replaced with a more serious and current approach.
What was once a fast track can now raise red flags. If your account, SEPA access, or license was built on this structure, you could be in trouble.
Read my article for more information: https://www.linkedin.com/pulse/when-citizenship-scheme-collides-payment-reality-viktoria-soltesz-pfu8e/
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Apr 29, 2025
"The difference between breaking through to the next level or hitting a growth plateau often comes down to having the right people at the helm. It’s at these moments that the right executive hire becomes the single most decisive factor in sustaining an organisations momentum."
TMS Technology are pleased to offer Global Executive Search capabilities centred from our deep Technical & FinTech background; supporting your business hire innovative game changing leaders around the world!
Please feel free to reach out for more information or to receive a personalised quote
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Apr 29, 2025
Most fintechs still treat their brand as an afterthought. But today’s smartest neobanks are turning cards into strategic brand tools, reshaping how trust, loyalty, and growth are built. I analyzed 25 leading neobanks and their card designs to uncover the trends, strategies, and what’s coming next.
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Apr 29, 2025
When the Lights Went Out: The Fragile Illusion of a Cashless Society
Yesterday Spain, Portugal and some parts of France was hit by a massive power cut. We had no phone lines, no internet, no payments, and no information. People panicked because they had no way to pay, no way to call for help, and no idea what was happening.
Our good old friend, cash, came back to save the day.
Supermarkets took advantage, raising prices and "forgetting" to declare and tax some extra income, while the whole idea of a cashless society was shown to be dangerously fragile.
The entire idea of a safe cashless society collapsed.
Read my article for more https://www.linkedin.com/pulse/when-lights-went-out-fragile-illusion-cashless-society-soltesz-d9pmf
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Apr 23, 2025
Why VCs Should Stop Wiring Money Upfront – And How Banks Can Win a Lot of New Business With This New Setup
Startups are sitting on investor money they do not need yet, which is not only risky but also costly. It is not only triggering banking red flags but also costing VCs millions in negative carry.
One freeze, one payment delay, or one compliance hurdle, and the entire business can collapse. However, in this setup, there is a huge opportunity for banks and PSPs to attract business with what everyone needs, and it is also very easy to implement.
The deferred funding model is not only better for both VCs and startups but also for the banks and payment providers. Founders and funds are not just looking for a place to park money but they want a trusted financial partner that is flexible, transparent, and responsive.
Whoever offers a real solution can win clients easily.
Read my article for more information: https://www.linkedin.com/pulse/why-vcs-should-stop-wiring-money-upfront-how-banks-can-soltesz-objqc
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Apr 21, 2025
The 2025 Banking Crisis: The Warning Signs Are Clear
Everyone still think that someone will step in before things collapse.
But the tools we used to delay the last crisis no longer work, and the safety nets around our funds are now quietly removed.
The recent move by the Bank of England to stop publishing bailout data is just one example of a broader change when we hide facts to pretend everything is OK.
But while asset prices are floating on empty promises and gold is rising because no one trusts the system anymore, the most damage will not come from the failure but from the delayed responses.
Read my article for more information: https://www.linkedin.com/pulse/2025-banking-crisis-warning-signs-clear-viktoria-soltesz-y3erf/
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Apr 18, 2025
Dear all, we Loyee.ai are hosting a wonderful event for GTM Execs in New York as part of FinTech week!
Feel free to join: https://lu.ma/juoeagvw
