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Bruce B. Dec 26, 2022 (edited)
Financial Services News
Last active over 7 days
Last active over 7 days
Reddit's collectible avatars initiative, which was launched in partnership with Polygon, has been a success. To date, over 5 million NFT collectibles have been minted, which has been a bright spot in an otherwise difficult times.

The total number of minted avatars surpassed the 5 million mark, with over 4.25 million unique wallets holding at least one collectible, according to Polygon and Dune Analytics.

Reddit surpassed OpenSea, one of the largest NFT marketplaces, in total users who own NFTs. While NFTs have had branding issues due to their association with scams, Reddit has simplified the process by using familiar terms and avoiding jargon as much as possible.

This makes user experience design, and community the key to the initiative's success. Reddit also made wallet creation effortless and seamless. Unlike the conventional way of creating wallets today, Reddit creates it for you in a few clicks.

The NFT avatars give users social power within their subreddits. With an avatar, they can stand out in the comments, give high-value awards, and use them as profile pictures.

Through this initiative, Reddit is showing how Web2 platforms, through avatar giveaways, can drive significant adoption in Web3. The initiative's track record of over 5 million minted NFTs demonstrates the potential of familiar and user-friendly social platforms.


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https://youtu.be/bYZcoLVJhe8

Reddit Minted 5 MILLION NFTs Through Their Avatar Profile Picture Initiative. Bullet Po...

Reddit's collectible avatars initiative, which was launched in partnership with Polygon, has been a success. To date, over 5 million NFT collectibl...

 
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