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Bruce B. Dec 10, 2022
Financial Services News
Last active over 7 days
Last active over 7 days
Starbucks Odyssey, the coffee chain’s new Web3 rewards platform built on side-chain network Polygon, is officially rolling out to the world.

Starbucks launched the platform on Thursday for an initial group of beta testers chosen from its waitlist. A spokesperson said that Starbucks has seen “unprecedented interest in Starbucks Odyssey,” and that the response from customers has been “overwhelming” so far.

Starbucks Odyssey builds upon the firm’s existing Starbucks Rewards initiative, but with a Web3 twist. Users can earn rewards points for buying food and drinks at stores, but also for participating in activities via the Odyssey mobile app, such as quizzes and other digital experiences.

Completing activities and amassing points then earns users “Journey Stamps” tokenized as NFT collectibles on Polygon. These stamps, which reflect the history of the 51-year-old coffee juggernaut, can be collected and eventually traded.

The stamps and points also collectively unlock access to potential exclusive experiences, such as online drink-making classes, events at Starbucks’ flagship Reserve Roastery locations, or even a trip to the company’s coffee farm in Costa Rica.

In 2023, Starbucks Odyssey will launch its NFT marketplace powered by Nifty Gateway, letting users buy and sell their Journey Stamps, as well as purchase limited-edition NFTs created in collaboration with company partners.

Funds from the latter NFT sales will be used in part to donate to charitable causes.

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